Between 2010 – 2011, Banque Populaire du Rwanda embarked on an ambitious campaign. – Simbuka. An account activation campaign. The bank’s over 1m client base had desegrated accounts, meaning that users could only access their bank accounts at their branches. This had been the case for over 40 years. The campaign was about change and asking the client to take a leap into a new way of banking. My role? to create a visual identity that captured this sentiment.